In 1963 Cetto’s Wine, under the leadership of Don Luis Augustin Cetto spearheaded a rapid modernization and vast transformation of oenology. Being the wine pioneer in the Valle de Guadalupe, Cetto concentrated on the introduction of a variety of fine grapes and in exploring the diverse terrains and climates of the region. He crowned his wine-making process by founding L.A Cetto Winery in 1975. His great purpose to give Mexico the best Baja California has to offer.
Currently, Luis Alberto is the third generation of this wine crafting tradition. He is completely dedicated to the tradition that his grandfather started. He shares the vision of Don Luis and in a short time has expanded to 27 international markets such as, France, Spain, Germany, United States, Canada to name a few. LA Cetto's wines have received more than 150 awards from some of the most prestigious wine competitions in the world. Three generations with a tradition of wine crafting excellence.
The Americas’ oldest wine producing country, Mexico began to produce wine grapes just one year after the arrival of the Spanish in 1520. In the next decade, King Carlos V of Spain ordered that every ship headed to the New World carry vines for cultivation. Over time viticulture spread northwards through the missions into today’s state of California but since then Mexican viticulture and winemaking has faced many challenges. Today the country is experiencing a rebirth with renewed interest in its potential. While there are seven wine producing states in Mexico, the Mediterranean climate of Baja California makes it Mexico’s most important. Most of the state of California’s principal varieties grow here with great success.
Unapologetically bold, spice-driven and jammy, Zinfandel has secured it’s title as the darling of California vintners by adapting well to the states’ diverse microclimates and landscapes. Born in Croatia, it later made its way to southern Italy where it was named Primitivo. Fortunately, the imperial nursery of Vienna catalogued specimens of the vine, which sourced a journey to New England in 1829. Parading the true American spirit, Zinfandel found a new home in California during the Gold Rush of 1849. Somm Secret—California's ancient vines of Zinfandel are those that survived the neglect of Prohibition; today these vines produce the most concentrated, ethereal and complex examples.